How to use a blog to reach more customers

by | Feb 19, 2020 | Tips and Advice | 0 comments

When you consider all the online spaces your business occupies which do you think is the most important? A good Facebook page? An active YouTube channel?

The statistics have shown that the average user gains the most information about a business through their blog. 61% of consumers have made a purchase from a business based on a blog post they have read, with 70% of consumers saying they’ve learned more about a business through their blog vs their ads.

A quality blog with original, well crafted content is a pivotal asset when it comes to search optimisation and reaching more  customers, and this article aims to provide you with some key pointers to consider when starting your own corporate blog.

 

Write for your customer

A good blog post should aim to offer information that is helpful to your customer. It’s easy to write a self-indulgent post where you talk yourself up (and there is a time and place for that), but quality content should put the reader’s needs first and offer advice that is valuable and actionable to the reader. Tips, tricks, and how-to articles are extremely popular forms of providing useful information to your readers.

Be exciting

Just because your blog is about your business doesn’t mean it needs to be boring. Connecting with customers on a personal level is a great way to reach your audience. Keeping content light and interesting ensures readers will be engaged, and increases the likelihood of your post being shared across social media.

Be relevant

Publish relevant, useful information that your readers would want to read. Keep the topics of your posts focussed on up to date information that offers something of value to your readers. The mantra of quality over quantity is definitely true for corporate blogging.

Publish posts consistently

Its easy to get demoralised if your sites traffic stats take a dip even after publishing and sharing several blog posts. These dips happen and there are many reasons for it, the key is to remain consistent and keep publishing blog posts. Just because traffic isn’t increasing doesn’t mean it wont decrease if you stop publishing, and having an up to date blog makes a good impression on the visitors that are coming to your site.

Nothing is worse that a corporate blog where the last post was published months (or years!) ago.

Use your blog to build your customer database

If you follow all of the above steps and create content that is worth reading and sharing, then you have the perfect platform to start building your customer email database off of. Offering readers an option to subscribe to your blog gives you a powerful source of potential leads and allows you to send relevant offers straight to potential new customers.

This type of community building strategy is ultimately much more powerful and financially cost effective than pouring money into search and social media marketing strategies (although these can work and offer their own advantages).

The time investment in creating a corporate blog for your business or brand will have far reaching benefits and be well worth it when it comes to your site’s organic search ranking and the value it offers readers.

These 5 guidelines on how best to utilise a corporate blog are just the tip of the iceberg when it comes to using online content to increase your brand’s online reach. For more information on setting up your own corporate blog and website, contact Electro Web Design today.

We look forward to hearing from you.

Looking for a web design quote?

We pride ourselves on offering our clients professional service that are accessible to all budgets. Request a custom quote from Electro Web Design and get your business online!

Keep Reading

What to expect when working with a professional web designer.

What to expect when working with a professional web designer.

What is a 'professional' web designer? Generally a true professional web designer will do web design as their full time job (but not always!). A professional will also have clients' testimonials, as well as a good track record and a decent body of work to show...

Electro Web Design During Lock-down

Electro Web Design During Lock-down

Electro Web Design and Covid-19 Hello everyone, both our loyal customers and our future customers. I am Paul Nicolson, and I am the owner/freelance designer behind Electro Web Design. Considering the recent events and changes in lifestyle we have all had to undergo I...

What is Web Hosting?

What is Web Hosting?

It's not the most enjoyable or creative part of creating your dream website, but having a good host for your website is crucial as not all hosting companies are created equal! Here are our tips for choosing a good web hosting company. Web hosting companies provides...

Why Choose Electro Web Design

Why Choose Electro Web Design

These days the market is saturated with options when it comes to choosing a web designer to create a website and online marketing plan for your business. Even so, clients keep coming back to us for their web design and online marketing needs. We believe what sets us...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Share This