When you consider all the online spaces your business occupies which do you think is the most important? A good Facebook page? An active YouTube channel?
The statistics have shown that the average user gains the most information about a business through their blog. 61% of consumers have made a purchase from a business based on a blog post they have read, with 70% of consumers saying they’ve learned more about a business through their blog vs their ads.
A quality blog with original, well crafted content is a pivotal asset when it comes to search optimisation and reaching more customers, and this article aims to provide you with some key pointers to consider when starting your own corporate blog.
Write for your customer
A good blog post should aim to offer information that is helpful to your customer. It’s easy to write a self-indulgent post where you talk yourself up (and there is a time and place for that), but quality content should put the reader’s needs first and offer advice that is valuable and actionable to the reader. Tips, tricks, and how-to articles are extremely popular forms of providing useful information to your readers.
Just because your blog is about your business doesn’t mean it needs to be boring. Connecting with customers on a personal level is a great way to reach your audience. Keeping content light and interesting ensures readers will be engaged, and increases the likelihood of your post being shared across social media.
Publish relevant, useful information that your readers would want to read. Keep the topics of your posts focussed on up to date information that offers something of value to your readers. The mantra of quality over quantity is definitely true for corporate blogging.
Publish posts consistently
Its easy to get demoralised if your sites traffic stats take a dip even after publishing and sharing several blog posts. These dips happen and there are many reasons for it, the key is to remain consistent and keep publishing blog posts. Just because traffic isn’t increasing doesn’t mean it wont decrease if you stop publishing, and having an up to date blog makes a good impression on the visitors that are coming to your site.
Nothing is worse that a corporate blog where the last post was published months (or years!) ago.
Use your blog to build your customer database
If you follow all of the above steps and create content that is worth reading and sharing, then you have the perfect platform to start building your customer email database off of. Offering readers an option to subscribe to your blog gives you a powerful source of potential leads and allows you to send relevant offers straight to potential new customers.
This type of community building strategy is ultimately much more powerful and financially cost effective than pouring money into search and social media marketing strategies (although these can work and offer their own advantages).
The time investment in creating a corporate blog for your business or brand will have far reaching benefits and be well worth it when it comes to your site’s organic search ranking and the value it offers readers.
These 5 guidelines on how best to utilise a corporate blog are just the tip of the iceberg when it comes to using online content to increase your brand’s online reach. For more information on setting up your own corporate blog and website, contact Electro Web Design today.
We look forward to hearing from you.